Apple has today launched its Today at Apple program in India, an educational initiative that originally began in 2017. Today at Apple would see creative professional host educational sessions at Apple Stores on topics like photography, music creation, film-making etc, however, due to the COVID-19 outbreak, the sessions moved online. Today, Apple has announced that Indian creatives will be joining the program, to bring the educational series to Indian consumers.
Kicking off the program, Today at Apple is launching with a few courses in photography and music creation. The sessions list can be found on the Apple Store website. The first session kicks off on October 22 and will be hosted by Photographer Siddhartha Joshi, a Mumbai based travel photographer. Other hosts over the next month include names like Avani Rai, Anurag Banerjee, Prateek Kuhad, DIVINE and more. In the past, big names such as Billie Eilish, Taylor Swift, Alicia Keys and many others. Consumers can head over to the dedicated page for the sessions to sign up for the Today at Apple sessions.
Apple’s hardware has always had a place amongst the professional creative community, whether it’s the iMac, the MacBook Pro or the iPhone. Apple has famously run the “shot on iPhone” campaign which showcases some astounding photography skills printed on massive hoardings, shot not necessarily by established professionals, but by talented iPhone user. The Today at Apple sessions are designed to help users of Apple devices get more out of them, creatively.
Digit's resident camera nerd, (un)official product photographer and the Reviews Editor