- ContestHot DealsAsk DigitDevworxPick a collegeAbout UsContact Us
"Some current and former employees told The Information that the overall goal -- to make the app easier to use, Spiegel said later -- wasn't adequately conveyed to those working on bringing the new design to life," Engadget reported on Friday.
The February redesign had aimed to separate "friends' content" from the "celebrity content" and moved the posts and messages of users' friends to a different section of the app.
Indian government may ask Gmail, WhatsApp, Snapchat to store user data
Google AMP Stories to challenge Snapchat and Instagram: Here’s how they will work
After Stories and Face Filters, Facebook is stealing Streaks feature from Snapchat for Messenger
Bing introduces pop-up warnings for child abuse searches
Keep your pockets safe with Norton approved Jeans
The change had drawn criticism from celebrities like Kylie Jenner and Chrissy Teigen, who argued that the redesign made the app harder to navigate.
Besides, putting up to 83 per cent negative reviews on the Apple App Store, users also filed an online petition calling for the removal of the new update that attracted more than 1.2 million signatures on Change.org.
Earlier this month, the audio-video sharing platform rolled out new redesign for iOS where snaps and chats were aligned chronologically and "Stories" from friends were moved back to the right-hand side of the camera screen.
"There is no doubt that collaboration yields better results," Spiegel told The Information in an email.