Facebook CEO Mark Zuckerberg has hit back at Tim Cook saying that the recent criticism from his counterpart at Apple was unfounded, the media reported. In an interview given to Vox on Monday, Zuckerberg defended his company's business model by saying: "You know, I find that argument, that if you're not paying that somehow we can't care about you, to be extremely glib. And not at all aligned with the truth. "The reality here is that if you want to build a service that helps connect everyone in the world, then there are a lot of people who can't afford to pay. "Having an advertising-supported model is the only rational model that can support building this service," he was quoted as saying.
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