In 2018, internet penetration in India accelerated “like never before,” reaching an average of 40 million new users every year, Google said in its annual “Year in Search - India” report. Thanks to low-cost smartphones and affordable data packages, there are 400 million Indian consumers that are now online. The report also notes that there are 350 million connected smartphone users in the country, and they are consuming an average of 8GB mobile data per month, which is on par with the levels of developed markets.
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