Growing smartphone user base to push app market in India: Xcube Labs report

By Silky Malhotra | Published on 26 Nov 2013
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Analysts state that India's growing smartphone market will fuel the mobile applications industry.

Growing smartphone user base to push app market in India: Xcube Labs report

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Enterprise mobility solutions firm Xcube Labs report states that exponential growth of smartphone users in India will help boost the mobile applications market in the country.

Xcube Labs CEO Bharath Lingam told PTI, "As per current estimates, we're expected to have close to 400 million smartphones in use in India by 2016. This is an impressive figure and it will eventually lead to development of a more robust mobile app market in the country."

"We see a similar opportunity for mobile apps in India. The growth of mobile apps in India is driven by the growth of smartphones, availability of bandwidth and of local content and relevance of global apps to this ecosystem," Lingam said.

On growth of 3G in India, which will help the mobile apps eco-system, Lingam said: "Once smartphones started getting traction in advanced nations, 3G data consumption really took off and we expect a similar projection in the case of India as well. Industry projections measure 3G adoption to be at 250 million by the end of 2016."

India with 876 million subscribers has the second biggest mobile phone user base after China. According to a recent CyberMedia report smartphone sales jumped by 152 percent while feature phone sales declined for the first time in the July-September quarter. According to Xcube the rise in smartphone users will lead to an increase usage of popular apps like Angry Birds, Whatsapp, etc. He added that this will lead to investments from large media and entertainment segments and later from smaller players in the app market.

Source: TOI

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