Google, Yahoo, and Microsoft have reportedly agreed to block ads for services in India that determine a baby’s sex before birth. According to a report by Bloomberg, all three companies have pledged to honor bans on the promotion of sex-determination tests and related products. Google also reached out to the publication and said that it has taken action to prevent searches and have its advertising comply with local laws. This includes disabling auto-complete predictions for relevant terms on its site and displaying a warning that pre-natal sex determination is illegal in India. Yahoo said that it cannot comment on the matter as it is subjudice, while Microsoft did not respond.
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