Google to streamline YouTube, offer original featured content

By Abhinav Lal | Published on 08 Apr 2011
Google to streamline YouTube, offer original featured content

Want to modernise your banking loan application?

Build an application that analyses credit risk with #IBMCloud Pak for Data on #RedHat #OpenShift

Click here to know more

Advertisements

In no small part due to its industry difficulties with Google TV, Google is looking to kickstart a new era of viewership for its popular online video portal - YouTube, and is reportedly injecting $100 million towards this cause.

To compete on an adjacent playing field with the big boys of the television and feature film industry, Google is looking to offer streamlined content channels to users, based around popular topics and categories, each of which will feature professionally-produced YouTube-commission content apart from user-generated material.

[RELATED_ARTICLE]In this manner, Google is not just bolstering the ever-embattled profitability of YouTube by bringing more than just user-generated and viral content to the living room, but also giving Google TV a whole new source to feature quality content for free.

If successful, it would also manage to carve out an exciting new ecosystem for the humble web video.
 

logo
Abhinav Lal

https://plus.google.com/u/0/118371002657670425415/posts

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

We are about leadership-the 9.9 kind! Building a leading media company out of India.And,grooming new leaders for this promising industry.

DMCA.com Protection Status