Google to penalise overly optimised websites

By Kul Bhushan | Published on 19 Mar 2012
Google to penalise overly optimised websites
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Google intends to penalise the websites that it thinks are overly optimised for better search results. The search engine giant is currently working on a new set of tweaks to its “GoogleBot” that will identify the websites that have been over-optimised for Google results.

Tech site SearchEngineLand.com quotes Google's Matt Cutts as saying that the new search engine optimisation penalty will be incorporated into the search results in next few weeks. According to Matt Cutts, the change is intended to level the playing field. He stressed that the websites with great content are far more deserving for rankings than the sites with average content but backed by a better job with SEO. Cutts further said that Google is overhauling its GoogleBot to make the results more relevant and also to identify the sites who exploit it with excessive keywords or link exchanges.

It's notable that a number of websites use search engine optimisation for attaining better search results. Search engine optimisers use various tools such as link-exchange and keyword optimisation for this purpose. Google, however, has been overhauling its search engine algorithms to ensure sites with relevant content appear in the listings.

Google recently announced bringing in “semantic search” technology into its search system. The new semantic search capabilities will help Google directly answer users' questions and search queries instead of providing list of sites that might have the information they seek. Google's semantic search will be powered by a database that has over 200 million "interconnected entities and attributes," revealed Google senior vice president Amit Singhal.

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Kul Bhushan

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