Google AMP or Accelerated Mobile Pages are meant to make websites and articles load faster. Web pages built on AMP load an average of four times faster and use 10 times less data than non-AMP pages. Taking a leaf from Snapchat and Instagram and marrying it with AMP, Google has now announced AMP Stories. Amp Stories is a visual storytelling format which will make use of images, videos and animations to present articles and other stories on mobile and the open web. The interface will be tappable, just like Snapchat or Instagram Stories. AMP Stories, announced at the AMP conference held in Amsterdam, are built with the same technology used in AMP pages and will load quickly, while providing users with a smooth browsing experience. Users will also be able to share and embed these AMP Stories across apps and websites.
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