Flipkart has made two ‘big’ announcements which it was teasing through its 'BigOnFlipkart' campaign. The first announcement is Flipkart’s “Customised for India” three year strategic partnership with Asus under which the two companies aim to co-create products and bring the latest technology suited for India, and will bring the “most inclusive affordability program”, which is yet to be detailed. The second big announcement by the online retailer was in tandem with the newly announced Asus partnership. While we were expecting the launch of the latest Asus Zenfone 5 in India, Asus announced that its Zenfone Max Pro will be announced launched on April 23 at 12:30PM. Alongside the smartphone, Flipkart will also be announcing the value-added service, which was supposed to be made public today. Flipkart’s VP of mobiles, Ajay Veer Yadav also announced some metrics regarding the ecommerce platform's at today’s event. He said that the online retailer grew more than 60 percent last year and also claims that one in every four smartphones purchased in India is sold by Flipkart. The online retailer aims to capture 40 percent of the smartphone market share in the country by 2020.
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