Facebook may be planning to put advertisements in the middle of its videos. According to a report by ReCode, the company is going to test a new “mid roll” ad format. The new format will give video publishers the chance to insert advertisements into their clips after 20 seconds of playback. Further, they can only appear in videos that run for at least 90 seconds. The report notes that for now, Facebook will sell the ads and share the revenue with publishers, by giving them 55 percent of all sales.
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