Facebook has introduced a new platform for live and recorded shows. Called ‘Watch’, the platform is Facebook’s big splash into original TV-style streaming content. The new Watch platform will be available on Facebook’s mobile, desktop and TV apps. Watch will initially be made up of video content from select Facebook creators, some of it sponsored by Facebook itself. This video content will be presented in the form of episodic shows, which will follow a particular theme or storyline. Episodes frequency will vary from weekly to daily, depending on the type of show. Shows on Facebook Watch can be live streamed or presented in a pre-recorded format.
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