Facebook announces updates to demote clickbait videos from its platform

By Shubham Sharma | Updated 18 Aug 2017
Facebook announces updates to demote clickbait videos from its platform
  • Facebook has launched two updates to combat clickbait videos, still images and websites disguised as videos.

In an effort to reduce the number of clickbait videos on its social media platform and improve user experience of videos, Facebook has announced two new updates which will effectively demote clips that are essentially a set of images strung together to promote products and businesses. These spam videos usually contain links to low quality websites or are still image disguised as a videos.

advertisements

Facebook employs algorithms which promote prolonged videos. In order to trick users into visiting low quality websites, spammers have exploited this algorithm and garnered more clicks on their static videos and directed users to malicious websites. Some of these videos were conning Facebook's algorithm by just uploading static memes or images as 10-second video clips.

According to Facebook’s announcement, “Publishers that rely on these intentionally deceptive practices should expect the distribution of those clickbait stories to markedly decrease. Most Pages won’t see significant changes to their distribution in News Feed.” The blog further elaborated that users want to see accurate information on Facebook. “When people click on an image in their News Feed featuring a play button, they expect a video to start playing. Spammers often use fake play buttons to trick people into clicking links to low quality websites,” the blog explained.

Ever since the US elections, Facebook has adopted an aggressive strategy against fake news and is actively trying to remove fake news and spam videos. It is doing so by tailoring its news feed algorithm to analyse the content being posted on the platform.

advertisements

Facebook has started rolling out the two updates to reduce the clickbait appearing on users newsfeed.

 

advertisements
Shubham Sharma
Working on a miniaturised version of the Arc Reactor.
advertisements
ASK DIGIT

Recent Questions

How to transfer videos from phone to desktop
t ruth pushpalatha
Aug 28, 2014
Responses
Comments
Be the first one to post the comment
Post a New Comment
You must be signed in to post a comment
advertisements