Digg sold to BetaWorks for $500,000

By Digit NewsDesk | Published on 13 Jul 2012
Digg sold to BetaWorks for $500,000

Vostro 3501

Popular tech to stay connected anywhere. Save more on exciting Dell PCs.

Click here to know more

Advertisements

Digg, a once popular social bookmarking site, has been acquired by BetaWorks, for a paltry sum of $500,000.

The site has been slipping in popularity for a while, losing users to such competition as Reddit, and Pinterest. Back in 2006, Digg was amongst the top 25 web sites visited in the U.S.

According to ZDnet, Digg fate started turning around 2010, when a group, the Digg Patriots, was revealed to be attempting to censor certain liberal campaigns, using multiple accounts to ban certain posts.

Kevin Rose, Digg's co-founder, then apparently tried to rework the Digg voting system to remove the perceived potential for partiality. Unfortunately however, the Digg community felt the voting system was no longer theirs to contol, and left in droves.

By 2012, Digg barely had any staff left to run it. According to a Wall Street Journal report on the matter, after the acquisition, no Digg employees will retained. Digg will apparently be integrated into BetaWorks' News.Me service, which will send news and other posts to users via mobile and email, from Facebook, Twitter and Digg feeds.

Speaking about the acquisition, Matt Williams, Digg's CEO, said:

“Digg has always been a site built by the community, for the community. Over the last few months, we've considered many options of where Digg could go, and frankly many of them could not live up to the reason Digg was invented in the first place -- to discover the best stuff on the web. We wanted to find a way to take Digg back to its startup roots.”

Source: ZDNet

 

logo
Digit NewsDesk

The guy who answered the question 'What are you doing?' with 'Nothing'.

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

We are about leadership-the 9.9 kind! Building a leading media company out of India.And,grooming new leaders for this promising industry.

DMCA.com Protection Status