In a major update to their Community Guidelines, Amazon today announced in their blog post that incentivized reviews (i.e. reviews that are written by community members in exchange for getting the product for free or at a discount) are hereby prohibited, unless they are facilitated through the Amazon Vine program. Incentivized reviews also required the reviewer to explicitly mention that they’d received the product for free or at a discount for the purpose of being reviewed. Post this change in guidelines, Amazon will retroactively remove incentivized reviews that are found to be excessively biased.
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