30% of orders on Snapdeal come from mobile phones

By Kul Bhushan | Published on 18 Oct 2013
30% of orders on Snapdeal come from mobile phones
HIGHLIGHTS

Snapdeal's study on m-commerce trends reveals orders placed over from mobile phones have grown 10 times in the last 12 months. The online retailer also aims to take more initiatives in the near future to tap the mobile phone users.

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Online marketplace Snapdeal's recent study on the m-commerce (mobile based transactions) trends reveals 30 percent of all orders placed over on the store are for mobile phones. According to Snapdeal, this trend has grown 10 times in the last 12 months.

Samsung dominates the mobile traffic share from the various handset brands at 42 percent, followed by Nokia, Apple and Micromax. Android is the most popular operating system accounting for 71 percent of the traffic followed by iOS at 12 percent of the traffic.

“Most popular browsers are Stock Android, Opera Mini, Chrome and UC. These browsers contribute to 86 percent of visits & 91 percent of orders,” says the company in a release.

According to the study, about 75 percent of the mobile based transactions involve cash on delivery and 25 percent are prepaid transactions. Majority of the users/ customers are from Delhi, Mumbai, Chennai, Kolkata, Bangalore and Hyderabad.

Snapdeal reveals its top selling categories over m-commerce are: mobile phones, men's apparel, women's apparel, pen drives & memory cards, men's Footwear. Morever, over 60 percent of visitors through the mobile are new to Snapdeal, showing the potential of the e-commerce industry through the mobile platforms.

“We have seen a jump by over 50% in the last few days on mobile and tablet based orders on account of the upcoming festive season. Apart from Tablets and Mobiles, we’ve witnessed a trend where customers have been seen to purchase Large Appliances such as Washing machines, refrigerators, air conditioners, geysers etc,” says Snapdeal in a statement.

New figures from Snapdeal come shortly after the online retailer introduced a new online platform where users can sell used gadgets mobile phones, tablets and laptops in exchange of cash. Snapdeal is planning to expand its ReGlobe services to other categories and brands in the near future.

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Kul Bhushan

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