- Netflix and eight other OTT players have signed a self-Regulatory Code.
- The self-regulatory code is meant for regulation of content and not censoring it.
- The code was signed by content providers under the backing of IAMAI.
Recently we came across a report that online media streaming platforms like Netflix and Hotstar are planning to adopt self-regulation guidelines for streaming content in India to prevent censorship by the government. Now, Netflix and eight other OTT platforms have voluntarily signed a self-regulatory code of best practices under the backing of Internet and Mobile Association of India (IAMAI). As the name suggests, the regulatory code is for regulating content and not censoring it, and apart from Netflix, Hotstar, Voot, Zee5, Arre, SonyLIV, ALT Balaji, Netflix and Eros Now have also signed it. The code was being developed for over a year and is said to establish guiding principles for Online Curated Content (OCC) Providers “to conduct themselves in a responsible and transparent manner and at the same time ensures that consumer interests are protected.” These self-regulatory