Fujifilm announces entry-level MILC X-A1 and Fujinon XF23mm f/1.4R Lens

By Swapnil Mathur | Published on 15 Nov 2013
Fujifilm announces entry-level MILC X-A1 and Fujinon XF23mm f/1.4R Lens

Fujifilm, within the span of a day, have released the entry level X-A1 and a professional grade prime lens, the Fujinon XF23mm f/1.4 into the Indian market.


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Fujifilm India has finally announced the release of their latest mirrorless camera, the Fujifilm X-A1. The camera is aimed at enthusiasts looking to upgrade from their point and shoots and move into the more professional shooting experience, without breaking the bank.

The Fujifilm X-A1 comes with a 16MP CMOS sensor, the first mirrorless camera from the company to not have an X-Trans sensor. However, it still retains the EXRII image processor found in the newer high end Fujifilm cameras which, according to Fujifilm, allows it to achieve fast operation, such as a speedy startup time.

The X-A1 also comes with a number of special in-camera effects, Toy Camera, Miniature, Pop Colour, High Key, Low Key, Dynamic Tone, Soft Focus and Partial Colour (Red/Orange/Yellow/Green/Blue/Purple). The camera also offers a Multiple Exposure mode which allows you to superimpose a second exposure onto the first exposure for a more creative touch. While the creative modes might appeal to the novice audience, Fujifilm has also included the five film simulation modes they are known for, namely; Provia, Astia, Velvia, Monochrome and Sepia.

Along with the Fujifilm X-A1, the company has also introduced their latest prime lens into the market, the Fujinon XF23mm f/1.4 R. The lens has a solid metal construction with an aperture ring around the lens barrel and feels as premium as any other Fujifilm lens in the past. The lens also comes with a distance scale etched into the body just in front of the manual focus ring, but does not include an IR adjustment marking. On a Fujifilm mirrorless camera, the lens offers an effective focal length of 35mm and coupled up with the 7 blade aperture, also offers a very pleasing bokeh.

The Fujifilm X-A1 and the Fujinon XF23mm f/1.4R are both available across select stores for Rs. 44,990 (kit) and Rs. 66,999 respectively.

While the 23mm might seem a little pricey to some (pros would most probably jump at the opportunity of owning this lens), the X-A1 is actually a very neatly priced camera, especially given that it comes with a kit lens bundled. However, what seems a little awkward is that Fujifilm would price the kit option of the X-A1 so close to the slightly better spec’d X-M1. The X-M1 is Rs. 47,999 with the same 16-50mm f/2.5-5.6 kit lens, but comes with an X-Trans sensor. The X-Trans sensor has shown better performance when compared to the regular CMOS sensors, especially when it comes to film simulation.

While we do feel that Fujifilm could have priced the X-A1 at a slightly lower price point, we’d reserve any definitive judgment till we have reviewed the unit for ourselves. 

Swapnil Mathur

Digit's resident camera nerd, (un)official product photographer and the Reviews Editor

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

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