Popular Indian ride sharing and rental service, Olacabs has partnered with OTT entertainment service provider YuppTV to bring live TV programmes to cabs. The service will be available on Ola Play, the in-cab entertainment service introduced by Ola earlier this year. Ola Play has so far included services like pre-recorded news segments, TV shows and popular web series episodes, but this will be the first time that live television services are coming to the system.
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