Samsung will manufacture at least a million units of its foldable smartphone

According to DJ Koh, CEO of Samsung's Mobile Business Division, the initial stock of the foldable smartphone will be over one million units and if the market reaction is positive, the company can produce more.

Published Date
12 - Nov - 2018
| Last Updated
12 - Nov - 2018
 
Samsung will manufacture at least a million units of its foldable...

Samsung delivered on its promise of unveiling the foldable smartphone and has now announced that it will manufacture at least one million units of the handset. DJ Koh, CEO of Samsung's Mobile Business Division also says that the company cannot announce a launch date but it will “definitely launch” the foldable phone in the first half of next year. He also said that he met with Google CEO Sundar Pichai two months ago and formed a team that will focus on the development of a new UX of the foldable phone.

“Given Samsung Electronics' product capacity, for a flagship product we produce a minimum of one million units. For the foldable phone, initial stock will be over one million units and if the market reaction is positive, we can produce more. Our demonstration of the display at Samsung Developers Conference (SDC) shows that it is ready for commercial deployment. We overcame many obstacles,” ZDNet quoted the executive as saying.

Koh also said that like the Galaxy S and Galaxy Note series, the foldable series will be launched every year but only in selected markets such as the US and South Korea first. The foldable phone doesn't have an official name yet, he added. “We do not believe that foldable phone will completely overhaul the conventional smartphone phone factor. Rollable and stretchable display products will also be disruptive and we are researching those area as well,” Koh was quoted as saying.

Justin Denison, Senior Vice President of Mobile Product Marketing at Samsung showcased the foldable Samsung smartphone at the SDC in San Francisco last week. The device was camouflaged in a black cover, and was showcased under dimmed lights to protect the elements of the design. “There’s a device inside here… and it is stunning,” Denison had said. Samsung says that its foldable smartphone uses an Infinity Flex Display which measures 7.3 inches and comes with a 1536 x 2152 resolution and a 4.2:3 aspect ratio when it is in an unfolded state. When folded in half to reveal a second display, called 'cover display', it functions as a 4.58-inch phone with a resolution of 840 x 1960 pixels and an aspect ratio of 21:9.

Google, meanwhile, has also announced that it is tagging along with this development through its Android software. The company has announced that it is supporting these new foldable devices with Android, and it’s working closely with Samsung for the launch of this phone next year. “Now we see a Android device makers creating a new category: Foldables. Taking advantage of new flexible display technology, the screen can literally bend and fold,” said Stephanie Cuthbertson, Director of Product Management. 

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