Idea Cellular has announced the launch of a new 3G smartphone called 'Idea Aurus'. Priced at Rs. 7,190, the Idea Aurus features dual-SIM (GSM GSM) support, and has a 3.5-inch screen. Idea Cellular is also offering data and voice calls worth up to Rs. 2,300 bundled with the new smartphone.
The Idea Aurus runs on Android 2.3.6 Gingerbread operating system and is powered by an 800 MHz processor. It has a 3.5-inch capacitive multi-touch display with 320x480 pixels resolution and sports a 5MP rear camera, apart from a VGA camera for video calling.
Other features include 256MB of RAM, microSD card slot that supports up to 32GB storage, 4GB microSD card bundled, and a 1,300mAh battery. For connectivity, the Aurus supports GPS, 3G, Wi-Fi, Bluetooth, EDGE and GPRS.
The Idea Aurus features a wide gamut of preloaded apps including Idea App Mall (Idea's app store), Android Manager, YouTube and other social networking apps such as Facebook, Twitter and Orkut.
As said before, Idea is offering benefits worth Rs. 2,300 bundled (in terms of data and voice calls) for Aurus customers. For prepaid subscribers, Idea is offering 10 minutes of free calls every day for 90 days with recharge of Rs. 259/269. Moreover, users will get 2GB of data and Idea TV service subscription free for three months. On exceeding the given 2GB limit, users will be charged 5p per 10KB.
For postpaid users, Idea is offering 2GB of data free for three months on a plan of Rs. 260. Post paid users are also given a discount of Rs. 100 on voice calls per month along with free Idea TV subscription for three months.
The Aurus joins Idea's previous phones including the Blade, ID-280 and ID 918. The recent Idea ID 918 features dual-SIM, Android 2.3 OS, 3.2-inch capacitive touchscreen and 3.2 MP camera. Find out more about the Idea ID 918 here.
Idea says deep-rooted mobile networks and availability of affordable smartphones are making acceptance and adoption of 3G services faster in tier 2 & 3 towns. “The new Aurus will offer key 3G features like Video calling which will be a new experience for users of all age groups, especially the youth and working professionals, who want to own high-end, feature rich smartphones but find them unaffordable,” says Sashi Shankar, Chief Marketing Officer, Idea Cellular.