Internet giant Google is reportedly building a version of YouTube just for kids under 10 years. According to reports, YouTube has even gauged the interests of video producers willing to create child-oriented content for the online video platform.
The Kids friendly version of YouTube will not require constant monitoring by parents over what content their child sees. The goal will be to offer a site to parents that will be free of both videos and comments that may not be child oriented. Parents could, for example, access a special app on a device or TV that includes only kid-safe videos.
YouTube already has a “safety” mode for filtering out inappropriate content as well as YouTube EDU, for educational videos for schools. However both the modes contain advertising that can sometimes be questionable and parents can't ensure that the content is specially tailored for a specific age group.
According to reports, YouTube for kids is still in the development phase and no details have been mentioned on how it will work. One possibility is that the usual ads on the video platform may be removed or at least tailored to suit child oriented content.
A representative from YouTube also said the following about the news: “While we’re always working on new and better ways for people to enjoy YouTube, we do not comment on rumor or speculation.”
YouTube has over 1 billion unique users per month that watch over 6 billion hours of video. The online video platform has starting monitoring video views and content for artificially inflating video counts. The move will ensure that advertising campaigns on the site reach the target audience. The portal has started specializing and is expected to launch a music streaming service in 2014 as well.