Facebook has shared some interesting figures regarding its users' activity with Open Graph. According to the social networking giant, users share their app activity, also known as Open Graph actions, more than one billion times each day. These actions include details such as music, reading and even fitness updates.
Facebook's Open Graph actions include a wide range of activities such as follows, likes, songs listened on services such as Spotify or Pandora, articles read on various news portals, videos viewed via YouTube or LiveLeak or images pinned on Pinterest or photos liked or shared via Instagram and so on. A number of users have connected these services to Facebook to share their information with friends via their News Feed.
According to Facebook, more than 400 billion Open Graph actions have shared on the social networking platform as of this month. More than 100 million songs, albums and radio stations have been played 40 billion times via apps integrated with Facebook as of this month. Moreover, 1.47 billion books have been shared through such apps, leading to 40 million actions against those book objects have been published back to Facebook.
The figures released by Facebook are likely to encourage developers as well as advertisers. Facebook recently refreshed its News Feed design in a bid to prevent users fatigue and attract new revenue sources to the network.