Twitter is reportedly experimenting a new feature that sends users direct message recommendations on who to follow. The feature is said to be based on activity of accounts a user already follows. Twitter is supposedly testing the new feature through an experimental account called the Magic Recs, which claims to provide “instant, personalized recommendations for users and content via direct message”.
Though Twitter hasn't officially announced the direct message recommendations feature, the company CEO Dick Costolo confirmed the Magic Recs account through his recent tweets. According to The New York Times report, Twitter might be testing the algorithms for recommendation or users' response on getting targeted via direct message.
Reports of Twitter's new experimental feature come shortly after the company filed initial paperwork to go public last week. According to estimates, Twitter is valued at approximately $11 billion. The company, however, has remained tight-lipped on its future plans or its profits. Twitter evidently is following the footsteps of social networking giant Facebook, which went public last year.
However, Facebook went public with a valuation of about $100 billion. The social networking giant initially struggled with the IPOs, but its shares hit all-time high last week and traded above their IPO price.