Google and Twitter have teamed up to bring tweets into Google’s search results. According to reports, tweets will now be shown in a more graphical way on mobile devices and the feature will be coming soon to desktops as well.
Earlier this year, Twitter had announced a new deal with Google that would give to the Twitter “firehose” of half a billion tweets or so a day. The tweets have now begun appearing in mobile searches. Although the terms of the deal have not been disclosed yet, Google may be paying a standard licensing fee for the Tweets and in return Twitter will gain traffic. The micro logging site has been continuously making efforts to engage and bring in new users. It recently revamped its Homepage as well as added features like ‘While you were away’ and ‘Highlights’ notifications.
"We're excited to team up with Google to bring Twitter's unique, real-time content to Google's search results," said Twitter vice president Jana Messerschmidt, yesterday. He added that the deal will start with search results within the Google app and mobile Web, with a desktop version coming, and the feature is due to reach more countries "in the coming months." "For example, if you're interested in hearing more from Taylor Swift, a quick search on Google will pull up her most recent tweets," she said in a blog post. "Or, if you're a TV buff, a search for #Madmen will bring up the most relevant news and Tweets about Sunday's series finale."
Google whose social network Google+ never really took off will be able to fill the void in the space that Twitter and Facebook represent. Tweets are being given a fairly big part of the available display, in some cases even on the top a place which is normally reserved for Google’s own properties. "It's a great way to get real-time info when something is happening," Google product manager Ardan Arac said in a separate post. "And it's another way for organisations and people on Twitter to reach a global audience at the most relevant moments."
Back in 2012, Google and Twitter had locked horns over the issue of search results. While Twitter refused to renew its deal with Google, the micro-blogging company had lashed out at the latter saying then changes to the Google search results was “bad” for users and web publishers. "We are a bit surprised by Twitter’s comments, because they chose not to renew their agreement with us last summer,” Google responded adding, “and since then we have observed their rel=nofollow instructions.”