Following months of anticipation and speculation, Google has finally started rolling out its social networking service Google to businesses and brands, allowing them to set up their own Google pages. Google says the Google Pages will help companies increase communication with their audiences. Google Pages is pretty similar to Facebook page services, which also allows businesses to promote themselves. [RELATED_ARTICLE]
"So far Google has focussed on connecting people with other people," Google's engineering headman Vic Gundotra wrote in a blog post. "But we want to make sure you can build relationships with all the things you care about – from local businesses to global brands – so today we're rolling out Google Pages worldwide."
A number of pages are already available; any organisation can join the community at plus.google.com/pages/create.
In addition to the Google Pages, Google has also launched a new search feature called “Direct Connect”, which allows users to directly connect to a Google page. All one needs to do is type a “ ” before the name of an organisation or business (like Angry Birds and google).
Direct Connect is however presently available for a limited number of pages. Learn more about Direct Connect here. In the meantime, check out a video guide to the new Direct Connect feature.