Google has announced a new feature in Google+ called Collections that allows users to create boards of images, videos, articles as well as other content categorized around specific interests like movies, food, etc. The collections feature is now available on Android devices as well as the web.
Users will be able to see the collections feature in the dropdown tab on the left side of Google+ page. Clicking "learn more" will take users to the Collections landing page, which will explain the basics of the service. Users will be able to start a private collection of their own as well as follow any Collection which is set to 'public'. Google says that the feature will be launched on Apple's iPhones and iPads later this year.
The Collection feature rivals Pinterest board, which allows users to make an online bulletin board and fill them with images, and follow public collections that they're interested in. The move is a part of the internet giants efforts to revive its social network Google+. Pinterest is valued $11 billion and has almost tripled its valuation in a year and a half.
Google recently announced that users can now access photos and videos in their Google+ photos accounts. The photos uploaded via Google+ in Google Drive, can be easily managed via a new Google Photos tab and comes with additional Photos tools that help users automatically enhance images for better color balance and exposure, as well as other organizational tools. The updated Google Drive is available for Android, iOS and web users. Google+ faces competition from Facebook, Snapchat among others.
In March the company had split Google+ into Photos and streams. Bradley Horowitz, a product VP at Google confirmed the split in a blog post. He stated, “Just wanted to confirm that the rumors are true -- I’m excited to be running Google’s Photos and Streams products! It’s important to me that these changes are properly understood to be positive improvements to both our products and how they reach users.” The split had led to speculation that Google may eventually be looking at phasing out the not-so-popular Google+ service.