Facebook is cracking down on “click bait,” or articles people share on the social network with headlines to attract clicks, but little other information.
The social networking giant says that "click-bait" headlines can drown out content from friends and Pages that people really care about. A recent survey found that 80 percent of the people prefer headlines that helped them decide if they wanted to read the full article before they had to click through.
Facebook stated that it is constantly tweaking its “news feed algorithm,” to find out what users see in the feed. The algorithm shows which articles people spend more time on leading to more advertisement revenue for the company.
The internet giant said in a blog post that it’s trying to cut back on “click-baiting headlines”, which it defines as “a headline that encourages people to click to see more, without telling them much information about what they will see.”
Facebook said it considers click bait “when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed,” the press release said.
“With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them,” Facebook said in the press release.
Facebook is also testing "Satire Tag" for spotting fake news on the website. The internet giant received feedback that people wanted a clearer way to distinguish between real and fake articles.