Facebook last week rolled out its Timeline feature to all brand Pages on the Social Networking site. Back in February, Facebook had announced that Timeline will be mandatory for all brand Pages and gave a 30-business-days of time to start preparing strategy for the new feature. The social networking giant also released a guide to help companies easily port over to the Timeline set up.
With the new Timeline feature, a lot of things will change for the brands/companies on Facebook. In the previous profile format, Pages had a welcome page set up where managers could promote contests, sales, games or any other activity they want to emphasise. Now the biggest element on a Facebook Page is the cover photo.
Timeline allows Pages managers to stick a post to the very top of their Facebook pages. This will prompt users to give more attention towards the particular post. Pages managers, however, can continue to update their pages with successive posts in the meantime. Timeline also features full access to Facebook's Insights analytics platform.
A study has found that Timeline significantly increases user engagement with a brand Page. The study said Timeline helped companies such as Livestrong and Toyota gain a 161 per cent and 156 per cent hike in engagement, respectively. Facebook says its Timeline feature will help surge user engagement and make brands more expressive about their offerings.
Do you think Timeline is better than the previous profile format? Let us know in the comments section below: