A Facebook spokesman said: ‘It takes into account pages and places visited on Facebook, alongside browsing on the internet." She added that the changes help Facebook 'to better serve more relevant advertising to you.'
Facebook says that users have been given an option to opt out from the new settings. Users have to click on Facebook's privacy settings page, and choose to opt out of seeing Facebook ads on third party sites and sharing advertisement activity with friends. However, these new changes have been condemned by privacy groups who state that the new rules endanger a users online privacy.
British Member of Parliament Helen Goodman stated, "What this does is clearly put their financial interests ahead of the interests of their informed consumers. They're taking a significant step forward in terms of the amount of information they collect. It makes me feel very uneasy."
Source: Daily Mail