Facebook’s advertising practices have often been questioned, by users and experts alike. A new report by The Australian is adding something to that. A 23-page document leaked from the social network’s Australian offices show that the company is exploiting users’ emotional states. The social network was reportedly aiming these efforts at children as young as 14-years-old.
Further, the document reportedly indicates that Facebook has algorithms that help advertisers pinpoint “moments when young people need a confidence boost”. The document even explains what emotional states Facebook can estimate. These include worthless, defeated, insecure, anxious, useless, silly, overwhelmed, stupid, a failure and stressed.
Facebook even uses image recognition algorithms on Instagram and the social network itself. This is used to tell advertisers how users “represent moments such as meal times”. The document has detailed explanations of how younger audience on Facebook express their emotions on the network.
It is worth noting that the data seen on the document is specific to Australia and New Zealand. When asked for comment by The Australian, a representative from the company apologies and said the company has “opened an investigation” in order to “understand the process failure and improve our oversight”. The spokesperson also said Facebook would take disciplinary measures as appropriate.
Other Popular Deals
- 10 websites and applications you must know about8 music streaming services worth trying out
- 6 ways to start learning Microsoft AzureHow to improve your Firefox browsing experience
- The 12 most hilarious YouTube channels10 Microsoft Big Data Success Stories
- Next year, these attacks will threaten your cybersecurityWhy you won't need cable or DTH in 2017
- Weird but interesting websites you ought to bookmark right...Daily deals roundup: Discounts on headphones, PC...
- Flipkart New Pinch Days sale: Offers on Google Pixel 2,...10 YouTube sci-tech channels every geek should follow
- 10 reasons to trust Azure with your data15 apps and websites to accomplish everyday tasks
- 15 must have chrome extensionsOn International Internet Day, know your internet