eCommerce marketplace eBay India has started its ‘9 Hour Delivery’ service in Mumbai to cover popular lifestyle as well as technology products including laptops, mobiles, perfumes, jewellery and much more.
The ‘9 Hour Delivery’ service is meant for shoppers who want their favourite gadgets and lifestyle products as soon as possible. eBay has tied up with the Mumbai Dabbawala Association and Meru Cabs to generate awareness about the service.
The Mumbai Dabbawalas will wear eBay India T-Shirts to distribute leaflets along with their lunchbox deliveries from February 7 – 11, 2014. Meru Cabs will provide free cab rides from 12 noon to 9 pm to passengers across select locations in the city including the Kalaghoda Festival on February 9. Additionally, live contests on Radio and eBay social platforms (Twitter and Facebook) will also be launched to promote the campaign.
Commenting on the campaign, Ms. Deepa Thomas, eCommerce Evangelist, eBay India said, “We are constantly looking for innovative ideas to engage with our consumers & provoke eCommerce trial. This campaign is a part of our endeavor to not only spread awareness about the ‘9 Hour Delivery’ service recently launched in Mumbai but also to encourage more people to shop online. With this ground activation we will be covering key pockets of South Mumbai and Western Suburbs to engage consumers.”
Amazon and Flipkart have also launched similar services with assured same day delivery for consumers. Amazon is providing the service in several cities in India including Mumbai, New Delhi, Bangalore, Ahmedabad, Pune and Hyderabad for an additional Rs 99. Flipkart is also offering its 'In-a-day' delivery service in select cities including Mumbai, Delhi, Noida, Chennai, Pune, Bangalore and Hyderabad by paying an additional charge of Rs. 90 per product.