Croma and Groupon announce partnership; gadget deals website rolled out

A co-branded microsite has also been launched, which will feature the special offers and deals, while the logistics will be managed by Croma.

Published Date
23 - Apr - 2013
| Last Updated
23 - Apr - 2013
Croma and Groupon announce partnership; gadget deals website roll...

Croma and Groupon have announced a partnership, which will certainly warm the hearts of those who are always on the lookout for gadgets deals. The partnership commences with the launch of a special micro-site which will feature deals on smartphones, tablets, laptops and cameras. Croma is a leading electronic retailer in the country, from the house of Tatas. Groupon is a leading player in the daily deals business.

Ajit Joshi, MD and CEO, Infiniti Retail said, “We are very pleased with the association and to celebrate the occasion, we are launching special promotional offers for the Croma Groupon customer. Croma has always endeavored to bring the best-in-class products to its customers at competitive prices. This partnership reiterates our commitment of delivering nothing less than the best. This collaboration will help us to widen our horizons to reach customers who are looking for attractive deals on gadgets without compromising on the quality. It blends perfectly with our corporate philosophy and we are looking forward to a successful journey ahead.”

Ankur Warikoo, CEO, Groupon India said, “We are excited to sign an exclusive partnership with one of the largest and most credible brands in the electronic retail industry – Croma. Our aim has always been to provide unique and irresistible experiences to our customers and we focus on exploring this even through relevant associations and unique partnerships. We are confident that Groupon users across the country will now get another reason to grab the most attractive deals on mobile phones, tablets, laptops, iPads and cameras through our special microsite.”

On day one, we did notice some interesting schemes. One of them is the Apple iPad 2 (64GB – Wi-Fi) available for Rs. 26,500, and this version usually retails for around Rs. 30,000 in stores. Another is the Toshiba Canvio portable hard drive, 1TB with USB 3.0, retailing for Rs. 4,499. This drive, in most stores, retails for Rs. 5,500. Over time, we expect the variety of products to become wider and the deals to become even better, and will hopefully be calculated on market prices and not the MRP.

Source: GroupOn

Vishal MathurVishal Mathur