Subhiksha enters Kolkata & Kerala telecom retail markets

Published Date
30 - Apr - 2008
| Last Updated
30 - Apr - 2008
Subhiksha enters Kolkata & Kerala telecom retail markets

Subhiksha announced its entry into the mobile retail markets in Kolkata & Kerala

Subhiksha, Indian retail chain and mobile retailer, announced its entry into the mobile retail markets in Kolkata & Kerala. The move by Subhiksha, which already has 700 mobile stores spread across the country, is expected to further consolidate its pre-eminent position in the dynamic and fast growing Indian telecom market. 

Subhiksha mobile is known to offer the lowest prices on the best brands of mobiles and accessories to customers. Shoppers at Subhiksha Mobile can maximise on their savings and avail of the best exchange offers. EMI options on various models of handsets and accessories are also provided. 

With 4 Subhiksha mobile stores currently operational in Kolkata, including one in the hugely popular E-Mall and over 70 new telecom stores slated to open in the next 3-4 weeks Subhiksha is likely to stir up the Kolkata market. In Kerala around 11 Subhiksha mobile stores are operational in cities like Kochi, Trissur and Calicut, and the company plans to open 51 more stores during the year in various towns in the state. Subhiksha’s plan is to further strengthen its presence in the telecom retailing business through its stand alone stores as well as its inclusive – shop in shop counters in its own supermarkets. 

Speaking at the occasion R Subramanian, MD, Subhiksha Trading Services said, “Our entry into Kolkata & Kerala telecom retail markets is part of our commitment to bring greater value to consumers across the country. Consumers will benefit hugely from the best prices and the range of products offered at Subhiksha Mobile stores”. 

With a customer-focused approach to business, the Subhiksha model aims to provide its clientele with a value-added yet no frills approach to satisfy telecom related needs. The brand lives up to its promise of “Aapke Pasand ka Mobile Kahin Aur se kam daam main”, by offering substantial cost savings on all brands to shoppers through a discount pricing strategy. 

The company’s foray into the telecom retailing business in Kolkata & Kerala is an extension to the current product range of Groceries, Fruits and Vegetables and FMCG (supermarkets) and pharmacy. With this, Subhiksha’s offering will include a wide range of branded mobile phones and other related services, with the same excellent price and quality advantage that is characteristic of shopping at Subhiksha.

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