Micromax has announced that will introduce new accessories alongside its core products like mobiles, LED TVs and air conditioners. The company says these accessories will include Sound Bars, Bluetooth speakers, earphones, and power banks. The new sound bars will be introduced in the next 15 days, while the power banks will be available in the next 10 days.
Read the complete press release below
Taking ahead its endeavor to introduce newer product categories that complement its core product lineup, Micromax Informatics, the leading mobile and consumer electronic brand, today announced its focus on Accessories segment as well. In the next few weeks, Micromax will introduce products including Sound Bars, Bluetooth speakers, Earphones and Power banks, which will enhance the consumer experience of its core products that includes Mobiles, LED televisions and ACs.
Commenting on the expansion, Rohan Agarwal, Vice President, Consumer Electronics, Micromax Informatics said, “India is one of the fastest-growing mobile phone markets in the world and consumers today are spending a lot their time with the smartphones, fueling demand for mobile accessories. The market currently is highly unorganized and some industry estimates suggest that it could be to the tune of $1 billion and there is tremendous scope. A consumer today expects quality products and is willing to pay a little extra if the product offers competence and quality.”
He added, “Micromax understands the need gap and the pain points the consumers have, no matter how much battery you pack into a smartphone, a power bank is required, for LED TVs – a sound bar is essential for enhanced viewing experience. Our focus will be to be very close to our consumer’s need and introduce products that enhance their experience.”
Micromax will be stepping up the game in the home entertainment segment by introducing the new Sound Bars in next 15 days which will be available through both offline and online channels. The power banks will be made available in the next 10 days.