GOQii has launched the ‘Sanjeevani’ project in an effort to expand its preventive health and wellness ecosystem to a wider audience by integrating it with public health care. The project has been launched in the villages of Vaghadi and Charoti in the Palghar district of Maharashtra. Besides providing consultation on lifestyle related issues, GOQii also aims to address issues like anaemia, malnutrition, women’s health and diseases predominant in rural India
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GOQii, the world’s leading health ecosystem and preventive health platform announced the launch of ‘GOQii Sanjeevani’, first ever initiative to expand its preventive health and wellness ecosystem to a wider audience with integration into public health care. As a first step towards moving into public healthcare space, GOQii launched its pilot project – Sanjeevani on April 7th- World Health Day in the villages of Vaghadi and Charoti in Palghar district of Maharashtra which has a combined population of over 2000.
Penetration of mobile devices and data networks in rural markets have placed immense computing power into the hands of everyone. Digital innovations have made it possible for consumers to access information and communicate freely. GOQii will leverage the new digital wave and provide its healthcare services at the grassroots
In addition to providing consultation on lifestyle related issues, GOQii also aims to address issues such as anaemia, malnutrition, women’s health and diseases predominant in rural India. For the pilot project, GOQii has worked closely with Member of Parliament (MP) Poonam Mahajan who has adopted the villages under PM Modi’s Adopt a Village Scheme- ‘Sansad Adarsh Gram Yojana’ to convert the villages into a model village.
In phase I of the project (6-12 months), 500 people from Vaghadi, Charoti & nearby villages with access to smartphones will be shortlisted. GOQii will provide these shortlisted villagers with a GOQii Fitness Tracker that will help them track their daily step count and have their first face to face consultation with the health coach. Apart from that they will be taught how to log their food data, check their sleep cycle, help understand their Health Risk via Assessment (HRA) and also explain to them about Karma points earned and how they could donate towards society good. GOQii will also create an ecosystem with various partners in diagnostics and hospital care who will help in conducting critical tests like Blood Pressure (BP), ECG, Blood Sugar etc. at their doorstep and deliver the reports in a digital format directly to villagers and stored in the Health Locker.
In order to be able to do all of these functions with ease and break the language barrier, GOQii has made the app available in local language –Marathi. The chat feature has been designed to ease the communication between the users and their respective coaches. GOQii Doctors will be on board to provide timely healthcare consultation and along with the coaches will communicate in Marathi and Hindi.
The project will be carried out in phases across several villages and as part of this project at a later stage GOQii will work towards training frontline health workers to be health coaches. Through this pilot project, GOQii aims to start a new health revolution across the country which focuses on preventive health care for people at the grass root level who have limited access to health care facilities.
Poonam Mahajan said, "Technology can be a powerful platform to deliver low cost healthcare in rural India. We are excited to partner with GOQii to enable prevention of diseases, enhance the quality of life and promote fitness."
Commenting on the launch, Vishal Gondal, CEO and Founder, GOQii said, “Just as the telecom revolution, we are leap frogging in the area of cutting edge health care. We will begin a health revolution by leveraging technology to the fullest and bring preventive healthcare to the masses at their doorstep. We are hopeful that through this pilot project, we will be able to improve the quality of life at the grassroots level in the country”.
As per the rural health mission report, 700 million people live in 636000 Indian villages and the majority of people die due to preventable and curable diseases such as diarrhoea and typhoid. 66% of rural Indians do not have the access to the critical medicines. 31% of the population travels more than 30 km to seek healthcare in rural India.
GOQii recently has been featured as a management case study in the Harvard Business Publishing Platform for educators. It has earned this distinction within 3 years of its inception. This further reinstates the company’s vision of healthy living and preventive healthcare.