We managed to have a brief conversation with Tom Wujec, Founder of The Wujec Group and an ex-fellow at Autodesk who has been a speaker at TED for more than 17 years.
Digit - Could you tell us more about the concept of business visualisation?
Tom - Business Visualization is the process of fostering team clarity, engagement, and alignment. It applies visual thinking through the use of diagrams and physical prototypes to help teams build a shared understanding of a situation or problem, systematically exploring options, and making clear decisions. It can be applied to a vast range of business functions, from clarifying strategy, business models, and sales processes to branding, customer support, and the application of technologies such as machine learning. When teams make their ideas visible, they typically have better conversations, cut through complexity, identify a wider range of creative solutions, and make better decisions. My TEDxGateway talk explores and explains this idea in detail.