ASUS comes up with luxury handsets

Published Date
12 - May - 2008
| Last Updated
12 - May - 2008
ASUS comes up with luxury handsets

ASUS-Lamborghini collaborates with Lamborghini to create a new luxury mobile handset

Two great names renowned for uncompromising quality in style and materials have come together to create a mobile masterpiece. ASUS and Lamborghini are now the proud co-branders of the ASUS-Lamborghini ZX1 PDA phone – born out of a passionate racing spirit, the pursuit for excellence in technological innovation and impeccable design. 

In synchronized motion to a fast-paced lifestyle, the ASUS-Lamborghini ZX1 remains undeterred with a toughness that is second to none. Charged with the task of making it hardy, ASUS ID engineers used only the highest quality materials. That’s why the back panel is covered with extremely lightweight but amazingly strong carbon fiber that is twice as tough as aluminum and five times stronger than steel. With it, a high grade stainless steel casement is used to protect the camera compartment and give the phone a distinctive European standard of manufacturing, much like high end Swiss watches.  

Good looks aren’t enough as performance is equally important. Built to beat anything it challenges, the ZX1 has a list of features that will make a grown businessman feel like a boy in his first race car. This 3.5G living, breathing mobile machine is equipped with wireless 802.11b g, Bluetooth v2.0 EDR, USB2.0 compatible and even GPS; to name a few. It is also the first luxury PDA Phone that runs on Windows Mobile. 

With a 2.8” touch screen, a 9-way navigational key and a unique racing user interface that can be modified to the user’s mode of operation whether it be business or lifestyle – complete with engine noises, the spirit of the Lamborghini truly resides in the ASUS-Lamborghini ZX1. 

About the launch of this new PDA phone, Edward Wang, Business Head, Mobile Communication Business, ASUS (India) said, “ASUS ZX1 is the 1st co-branded PDA phone from ASUS and is targeted towards a very niche segment, for people who have a penchant for style. PDA phones are increasingly becoming fashion gadgets and the ASUS ZX1 gives the user the ultimate ownership experience.

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