Think office productivity software suites, 9 out of 10 times you would probably think of Microsoft Office. Think Creative Design software, the Adobe Creative Suite would definitely pop into your head first. Try to look for CRM Software, we are quite sure that the search results will be crowded with the likes of SAP and Salesforce.com. These mainstream leviathans have a stranglehold on their areas of expertise which is difficult to escape, especially now when they have been around for years and have gone on to define some job designations by themselves.
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