A recent report by the Boston Consulting Group in collaboration with Google India highlighted two important points:
Imagine your brand taking advantage of this trend and adopting an integrated digital marketing mix, which helps you better your brand’s SoI (Share of influence) and SoV (Share of Voice) in a cluttered digital market.
At the outset, the digital marketing space is extremely cluttered and reaching out to the right audience comes at a cost, which becomes unviable at times. The investment done with zero optimisation of cost and without a succinct brand amplification plan in place, will pose more questions than answers from the board and investors at large.
In such case, ZEE5’s Ad Vault might be just the platform to boost a brand’s reach. Ad Vault, as the name suggests, enables brands to drive KPI’s by choosing from an array of ad solutions to suit diverse business requirements in a complex digital world.
The ZEE5 Ad Suite consists of four different modules, and Ad Vault is aimed at creating brand awareness. Ad Vault leverages ZEE5’s prolific content catalogue, which is said to have recorded peak DAU base of 8.9 million and attracts over 80 million users per month. The module is said to help expand a brand’s reach with the help of multiple ad formats that it offers - video, display, masthead, native, and companion, which are available across various pricing models such as Cost Per Click (CPC), Cost Per Lead (CPL) and Cost Per Installs (CPI).
While reaching out to audiences via ad services, one of the most critical elements required is the level of customisation and flexibility on offer. ZEE5’s Ad Vault enables flexible ad-sizing that the company claims works on all channels and across devices. Moreover, the service delivers insights into brand KPIs to allow a better understanding of customer behaviour through data and metrics. With the service, the company aims to help brands connect with the right customers at the right place, via programmatic campaigns.
Ad Vault intends to personalise every interaction to increase audience loyalty and engagement. Third-party data is pulled into one system to turn data into actionable insight, and by using predictive customer modelling, it can help brands discover their customers’ needs and wants. However, what good is data if you can’t draw insight from it or use it to drive your business goals further? This is where tools provided by Ad Vault comes into play. With access to tools that showcase real-time generated insights, along with multi-platform and actionable insights on video, a brand can run pre-roll, mid-roll and post-roll ads. Additionally, brand managers can measure the effectiveness of each campaign via SOV and ROI.
To know more about ZEE5, click here.
[Brand story by ZEE5]