One of the most crucial things about advertising in any format is the ability to reach the intended target audience. With advanced trackers and the help of the internet, this task has moved way beyond individual market surveys. One might say that the advertisers have it easy now, or can they? Ad blocking software and browser ad-ons have grown to become the bane of many websites and content creators whose revenue majorly relies on advertisements. Indian publications are no different, and in a bold move on Thursday, leading publications Times of India and Hindustan Times have made changes to their website that now require you to disable your ad-blocker to see any content.
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