It’s not just our personal and social lives that are moving online, more and more businesses are stepping into the World Wide Web to follow where all the potential customers are going. According to a study report from Zinnov, a management consulting firm headquartered in Bangalore, as of August 2015 out of 50 million small and medium businesses in India only 10 million or 20 per cent are actually tech ready (read full report here). As a statistic that’s woefully low! However, if you’ve at least managed to get your business’ website up, you deserve a round of applause because you’re one of the early small business owners who has at least some sort of online presence to promote your business on – as opposed to nothing at all.
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