Netflix really wants Indians to like them. This was reiterated by Jonathan Friedland, Netflix’s Chief Communications Officer at a recent interview with Digit. Netflix launched in India just three weeks back and we caught up with the management to take stock of how the streaming service plans to evolve in a country like India, where piracy is second to religion and audiences are hungry for quality content. Here are 5 things we found out about Netflix’s future plans for India.
Content or the lack of it?
Naturally, the first question we asked Netflix was about the content on the platform or more appropriately put, the lack of it. From its inception in India, Netflix has had a gun to its head because of less content on its streaming platform in India. Just to give you an idea, if you haven’t already seen this splashed across the web, Netflix in India houses only 7% of what’s available in the US. So, what’s the reason for this exclusion, we asked.
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