Netflix introduces Calibrated Mode to bring studio quality picture to TVs

The Calibrated Mode feature is developed by Netflix and Sony picture quality and device experts. It is available exclusively on Sony's BRAVIA MASTER Series A9F OLED and Z9F LED TVs.

Published Date
01 - Aug - 2018
| Last Updated
01 - Aug - 2018
 
Netflix introduces Calibrated Mode to bring studio quality pictur...

Netflix has launched a Calibrated Mode feature, which is developed by company color scienetists in collaboration with Sony picture quality and device experts. The feature, available exclusively on Sony’s BRAVIA MASTER Series A9F OLED and Z9F LED TVs, supports for any type of content on Netflix, including but not limited to 4K and HDR.

Read the complete press release below

Netflix has long been guided by a singular focus on using technology to give consumers choice and control over the entertainment they watch, delivered in amazing quality. Advanced audio and video capabilities like Dolby Atmos, 4K, and HDR offer inspiring new creative opportunities to storytellers, enabling them to engage audiences more deeply and authentically than ever before. And audiences seem to love it -- we see viewing hours for 4K and HDR content climbing dramatically, and today roughly one-third of Smart TVs that use Netflix support HDR.

We’re now thrilled to introduce Netflix Calibrated Mode, a new feature developed by Sony picture quality and device experts in collaboration with Netflix color scientists and available exclusively on Sony’s BRAVIA MASTER Series A9F OLED and Z9F LED TVs. Supported for any type of content on Netflix, including but not limited to 4K and HDR, this feature leverages Sony’s strength in image processing to provide a display mode that configures the TV the same way creators calibrate their monitors in post production.

With one simple menu setting, our members can view TV shows, films, and documentaries on Netflix as they were meant to be seen, with precise colors, accurate dynamic contrast, and true motion so there’s no “soap opera effect.”

Consider a show like Stranger Things that is both real and fantastic, familiar but other-worldly. Murky details of the Upside Down and the eerie flashes of light in the night sky can now be more noticeable and visceral than ever. And while recently watching Lost In Space, I was struck by the vivid landscapes: lush forests, shadowed snowfields, and other visual elements that pulled me more deeply into the Robinsons’ adventures.

Netflix and Sony share a deep immersion in the studio world both as technology leaders and content creators. So, for us, these stories aren’t just TV shows or movies -- they’re works of art. And preserving creative intent is important not only to the storytellers but also to the viewer, because color, brightness and sound are all part of the story.

We can’t wait for our members around the world watching on Sony’s new BRAVIA MASTER Series TVs to get this fantastic experience and - for the very first time - to deliver studio quality picture mastering to the living room with Netflix Calibrated Mode.

-Scott

Scott Mirer is Vice President, Device Partner Ecosystem at Netflix

Additional Pointers:

·       Netflix has long been guided by a singular focus on using technology and innovation to delivered a high quality entertainment experience to consumers all over the world.

·       To date we’ve rolled out advanced audio and video capabilities like Dolby Atmos, 4K, and HDR that create more immersive and authentic visual experiences.  With these enhancements, we are seeing hours of watching for 4K and HDR content climbing dramatically, and today roughly ⅓ of Smart TVs that use Netflix support HDR.

·       Today we’re announcing Netflix Calibrated Mode - a new feature developed for TVs to replicate the picture quality of a studio evaluation master monitor and preserve the artists’ creative vision and intent.

·       Currently available exclusively on Sony’s Master Series TVs, this feature leverages Sony’s image processing capabilities to provide a display mode that configures the TV the same way creators calibrate their monitors in post production. 

·       With one simple menu setting, our members can view TV shows, films, and documentaries on Netflix as they were meant to be seen, with precise colors, accurate dynamic contrast, and true motion so there’s no “soap opera effect” that comes about as a result of TV picture settings.

·       In the past, TV series and films were been mastered for older generations of TV devices that had more limited capabilities. More modern TVs have features and picture settings designed to get the most from this content and improve the viewing experience. As TVs continue to evolve,  Netflix Calibrated mode will be able to yield the best possible experience.

·       At Netflix,  stories aren’t just TV shows or movies -- they’re works of art.  And preserving creative intent is important not only to the storytellers but also to the viewer, because color, brightness and sound are all part of the story.

·       Color, picture, and engineering experts from both Netflix and Sony worked together to help develop this feature. 

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