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ZTE to launch 8 new smartphones in first quarter of 2017

The ZTE Blade series will be launched in India in Q1, 2017, while the Axon series comes in the second half.

By Prasid Banerjee | Published 21 Dec 2016 17:19 IST
ZTE to launch 8 new smartphones in first quarter of 2017

ZTE India is gearing up to launch eight new smartphones in the first quarter of 2017. According to Sachin Batra, Chief Marketing Officer, ZTE, the company will start with its Blade line of smartphones first, with both online and offline tie-ups. The first two devices will be available exclusively on an e-commerce platform, while the phones will then be available offline as well.


Further, ZTE will launch its Axon range of smartphones in India in the second half of 2017. Of course, this means the new range of Axon devices will come to India and the current Axon 7 is not slated for a launch here.

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Batra also said that ZTE hopes to acquire 3-4% of the market share in India, by the end of 2017. The first eight smartphones will be priced between Rs. 7000 and Rs. 20,000, while the Axon range will be at a more premium price point. Batra says ZTE wants to hit all parts of the market, but will not be playing the specs war. Instead, ZTE plans to add features that can potentially enhance the experience of its smartphones. Batra mentioned that the fingerprint sensor will be on the side, as an example of innovations that ZTE plans to bring forth.

It is worth noting that Blade and Axon are the only two ZTE branded smartphones to be launched. The company's partnership with Nubia has been discontinued, and the latter is an independent brand now.

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