Instagram tests Tik-Tok-like full-screen video posts on the feed

By G. S. Vasan | Published 05 May 2022 10:00 IST
The new Instagram feed | Source: Meta

Meta brings “video more front and center” with the new update to its Instagram app. No, we are not talking about Reels here, but rather the videos on the home feed. Yes, those vertical feed videos are now taller covering the entire screen. As for the text that used to be at the bottom of the video before, it is now superimposed on the bottom portion of the video. 


Here's Instagram head Adam Mosseri introducing the new feature:

Instagram full-screen feed video: How it looks and works

Instagram's TikTok-inspired feed.​

The homescreen feed videos on Instagram are taller now and take the entire vertical real estate. It is immersive as you mostly see that particular video content only. The text content related to the video is overlaid on the video. This includes things like the user name and details, video caption, the like activity, comment count, the tag count, the music track used in the video, the heart, speech bubble, and share icons. In our experience, the hovering texts don’t appear that distracting.

Related Articles

How To Sign In To iOS Apps With Google Chrome Passwords On Apple iPhone How To Watch YouTube On Apple Watch: Two Methods WhatsApp Chat History Transfer From Android to iPhone: How to Apple Pay Later: How It Works And Is It Available In India? Google bans 3rd party call-recording apps from May 11, 2022: How to still record calls on Android phones

As for the bottom navigation bar elements like the search/discovery tool, Reels, and profile tab are in their respective location. The same goes for the top bar elements like the ones for switching accounts, creating a post, and DM. 

The Stories section is also in the same position as it was before.

So, the vertical full-screen videos on the home feed seem yet another attempt of Instagram in holding users' attention on its content for a longer time. And once you immerse in the platform, that's more eyeballs for the ads.


We will see how this new Instagram update fares among the broader userbase as currently, it is in testing among some Instagrammers only.

As for other newsreviewsfeature storiesbuying guides and everything else tech-related, keep reading

Apple iPhone 11 128GB Key Specs, Price and Launch Date

Rs. 49990
Release Date: 10 Sep 2019
Variant: 64GB , 128GB , 256GB
Market Status: Launched

Key Specs

G. S. Vasan

Email G. S. Vasan

Follow Us

About Me: Vasan is a word weaver and tech junkie who is currently geeking out as a news writer at Digit. Read More

Meta Instagram Instagram full-screen videos Instagram feed videos

Trending Articles