Samsung has launched a new social network called Waffle. Waffle allows users to post a photo and then friends can post their own photos around the original in a grid-like fashion. The grid resembles a waffle, hence the name. The idea is that it will allow users to add their relatable content to someone else’s content and vice versa to create a “communal graffiti.” The grids are technically infinite, so images can continue to expand in all directions.
The app is developed by C-Lab, a program that allows Samsung’s employees to develop and test new products. Joseph Kim, Creative Leader for Waffle states, “Waffle enables users to add their own perspective to someone else’s content, and vice versa. ,”These doodles, images and messages converge into entirely new content.” The Waffle app is currently available in Beta for Android and if it is successful, it’s possible Samsung may release it on iOS in the future.