Twitter's short-video sharing service Vine has gone past Instagram to become top social app and no. 4 free app on the Google Play store. Vine was launched on Android platform earlier this month after amassing a whopping 13 million users on iOS platform.
Nick Bilton of the New York Times has pointed out that Vine shares on Twitter are higher than Instagram for the first time ever. Vine's impressive growth is explained in the following graph from Topsy Analytics.
TechCrunch in its report, however, says the growth of Vine could be related to Instagram's withdrawal of Twitter Card integration to direct more traffic to Instagram.com.
“What’s more likely is that Vine users want to share on Twitter because the Vine ecosystem is still growing, and those users want to ensure that their creation gets as many views from friends as possible. Then add to it the fact that Vine launched on Android just around the time that Vine.co shares surpassed Instagram.com shares, and it’s clear that Vine simply has a growing group of people interested in using the service,” adds the TechCrunch report.