Micromax has partnered with Eros Now to offer digital content to its users. As per the deal, Micromax phones will now come with the Eros Now app pre-installed and will give users access to Bollywood films, music, originals, and regional content via the service. User’s can choose a subscription package of either Rs. 49 per month or Rs. 99 per month for a duration of their choice, which can range from one month, to a year.
Vikas Jain, Co-Founder, Micromax Informatics Limited said, “We are extremely excited about this partnership, as it promises to make the digital content from cinema, movies and videos available to our urban and rural customers. Beyond urban cities in India, Micromax has found mobile internet to be one of the most favored connectivity options in rural cities. This tie up helps us to enhance the experience for our customers beyond hardware specifications. The rich content library of Eros Now promises to become a part of the daily digital consumption of our customers.”
Having a subscription to Eros Now will offer users a range of features such as viewing content offline, full-length movies, thematic curated playlists, watch-lists, regional language filters, video progression and subtitles. Users will also get to listen to individual music tracks, and have access to music video playlists via the app.