Indian music streaming service Dhingana has tied up with General Mobile (GMobi) to pre-install its music app on devices of five OEMs - Intex, Zen,Hitech, m-Tech and Maxx. With the app pre-installed on phones, users have instant access to Dhingana as soon as they buy their phone, and don't need to download from the app store.
“Since inception Dhingana has adopted smart means to acquire users and as a result we have surpassed 9 million MAUs. Our partnership with GMobi is another initiative in the same direction. The exponentially growing demand for music streaming in India coupled with Dhingana's and G-Mobi’s leadership in their respective domains will make the partnership successful.” says Rohit Bhatia, CEO of Dhingana.
“The growth of Android devices in emerging market in 2013 exceeded everyone’s expectations,” adds Amit Dey, Managing Director of GMobi India. “And the hunger for quality mobile contents has never been stronger. We are really excited to partner with quality mobile music providers such as Dhingana so millions of our mobile users can enjoy the service.”
Dhingana says the services will be integrated with the device at manufacturers’ site in China. GMobi has integrated mobile apps and contents to more than 500 device models within past 18 months.
The Indian music streaming service recently entered into a similar tie up with Idea Cellular. As per the partnership, Idea and Dhingana offer a co-branded music subscription service, allowing users to download unlimited music at no data charges.
The music subscription service includes unlimited songs, albums and playlists, in HD quality and ad-free - like Dhingana Gold on iOS, but unlike iOS service, users will not be charged for data.